Wednesday, November 7th 10:00 AM PST | 1:00 PM EST

Can't make it? Register anyway and we'll send you the recording!

Are you ready to maximize the final fundraising push of the year?

Just a few weeks remain until one of the biggest fundraising days of the year: Giving Tuesday 2018. Often stylized as #GivingTuesday, the day encourages people to take a break from holiday shopping and set aside the Tuesday after Thanksgiving to support favorite causes instead.

Since 2012, this special day has been widely considered the kickoff to year-end giving season; 2018 is projected to bring in the most funds yet.

Do you have plans for your #GivingTuesday campaign in place?

OneCause is teaming up with Ian Lauth from Winspire to explore the top 5 marketing strategies for effective year-end giving campaigns.. Learn how to tell the story of your organization, engage donors on social media, maximize email campaigns and more to finish this fundraising season strong.

We hope to see you there!

Note: If you can't make the live session but are still interested in the content, register anyway and receive a recording after the event.



Ian Lauth

VP Fundraising | Winspire

With an extensive background in event fundraising, marketing and business development, Ian has led the marketing team at Winspire for six years, conceptualizing and implementing marketing strategies to help Nonprofits achieve their event fundraising goals.



Kelly Velasquez-Hague

VP of Content | OneCause

Content creator, customer strategist and self-proclaimed “customer value junkie”, I focus on creating and executing compelling and effective content across the customer journey. Through integrated content strategies, content development, digital marketing and social media, I engage and nurture consumers with relevant material and insights. My goal is to deliver meaningful content that turns prospects into customers and customers into brand loyalists, and drives ROI.


Marketing Strategies to Finish Strong...

  1. Connect to Your Mission: Humanize the Ask
  2. Consistent Engagement: Social Media
  3. Be Email Conscientious
  4. Keep it Visual
  5. Competitive Giving: Matches & Challenges