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In "Wrangle More Bids for Your Next Benefit Auction", join Heath Hale of Cowboy Auctioneer and Ian Lauth of Winspire as they share expertise from years helping nonprofits raise more than ever before. We'll cover...

  • Building a Better Procurement Team
  • Understanding Your Audience
  • Customizing the Live Auction Experience
  • Timeline & Messaging Strategy

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Featured Guest: 
Heath Hale

Professional Benefit Auctioneer Specialist

Heath Hale and Cowboy Auctioneer is one of the most experienced, sought after benefit auction partners in the country. He and his teams of Cowboy Auctioneers and Cowboy Ringmen have raised tens of millions of dollars since 2009 and have helped organizations of all shapes and sizes exceed their fundraising goals.

Heath grew up in a family of renowned Texas auctioneers and has worked thousands of auctions in dozens of industries over his lifetime. Heath was the Vice President of Sales and Marketing for a Texas based auto auction company where he gained expertise in customer service, sales, marketing, business and event management and auction strategy.

In 2009, Heath and his brother Seth helped a local charity named Sammy's House with their annual gala and more than doubled their live auction goal. That is when Heath found his new passion. Since that event in 2009, his love for auctioneering combined with his passion for increasing organizations' fundraising revenue has catapulted into a very successful consulting and fundraising business, Cowboy Auctioneer. In 2016, the Cowboys raised $9.3 Million and exceeded 100% of their client's fundraising goals.




Your Host: 

Ian Lauth

Creative Director at Winspire

With an extensive background in event fundraising, marketing and content development, Ian’s role at Winspire is to develop external communications, brand expansion and product delivery processes to help Nonprofits maximize their fundraising revenue.

Ian serves as the Editor-in-Chief for Winspire News, creating and managing blog content, webinars, podcasts, newsletters, eBooks and other resources for Nonprofit fundraising professionals.